We have a saying at Colden Company Inc. which is “If you are running your business the same way you were two or three years ago, you are not staying the same – you are falling behind.”. Your competition is not standing still, and unless your business is progressing as well, it is not keeping up.
Technology is one of the variables that can help make your business successful or cause it to fall behind. At Colden Company Inc., we specialize in bringing pertinent technology into businesses to help keep their competitive edge. It is important to realize that all the technology in the world will not make your business successful on its own. Technology is a piece that compliments business directives. It is important that the business directives are the drivers – not the other way around.
One of the reasons we often hear from businesses for maintaining the status quo is uncertainty. The business environment is uncertain and the rapid change in technology can also lead to uncertainty about which direction to take. We have seen many businesses hold off on upgrades because of financial uncertainty and the byproduct of that is risk to the business because of older or more frequently unstable technology. This increases short term maintenance costs but saves the larger investment dollars.
Businesses are longing for certainty. Cloud technology can help bring more certainty to monthly costs and also reduce the large upfront costs that accompany traditional on-premise upgrades. According to research at Gartner, 80% of businesses are already using some type of cloud-based service. If you are a regular reader of our blog postings, you already know that we feel email is a great application to migrate to the cloud. In today’s world of mobile devices, there are many ways to send and receive email, leaving your business not dependent on the office Internet connection for availability. From a technical perspective, email does not require as much of a persistent connection as line of business (LOB) applications, making it a natural fit for the cloud. In addition, the consistent monthly recurring cost (MRC) brings that certainty that businesses need. Many cloud services include license upgrades as newer products are released, further reducing the periodic large expenditures that on-premise solutions are prone to.
If your business is looking for certainty and you have found yourself standing still over the last couple years, then 2013 is the Year of the Cloud! Colden Company has successfully assisted customer in this type of migration and we would be happy to provide our expertise to your business. Call us at (888) 600-4560, or via email at firstname.lastname@example.org. Find us on Facebook and Twitter (@coldenco) as well.