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Happy New Year!

Happy New Year!

Happy New Year from all of us at Colden Company. If you are an existing customer of ours, we thank you for your loyalty and support. If you are a regular reader of our blog, we thank you as well for your time. Each new year ushers in the promise of hope; a fresh start to put the trials of the previous year behind and look forward to a brighter future. Is your business where you thought it would be a year ago? Where do you imagine your business will be in a year from now?

We have a saying at Colden Company “If you are running your business the same way you were three or four years ago, you are not staying the same, you are falling behind”. Competition is continuously evolving, and rest assured your competition is taking advantage of advances in technology to win over the customers of tomorrow. Staying the same doesn’t keep your place in the hierarchy. Businesses that embrace technology tend to fare better than those that do not. This is especially true over the past two years with the emergence of COVID-19. (How COVID-19 Forced Business to Embrace Technology) The pandemic has forced change upon almost every industry, some more than others of course. In many cases businesses could not operate the way they had in the past because of COVID-19 restrictions. Businesses either adapted or failed, with the restaurant industry being the prime example.

Adaptability can be the difference between success and failure in today’s business climate. Technology can be a key driver for allowing businesses to adapt. The available technology is not the same as it was three or four years ago. This is not to say that every new technology should be implemented by a business. A business should, however, evaluate those new technologies for a potential fit with their business. Can it increase my revenue or lower my costs? Can It make us more efficient? Can new technology help us adapt to the changes in the market conditions? If the answer is yes to any of these questions, that technology may be a fit for your organization.

We wish all of you a prosperous and healthy 2022. Having the right partners to help ensure the success of your business is key. If we can be of assistance in any way to help shape your 2022 so it can be a banner year, please contact us at (888) 600-4560 or via email at info@coldencompany.com.


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